You are just launching your own label. How do you plan to balance the two? I have indeed recently launched my own brand. I don’t intend to leave it aside, on the contrary I want to make it grow and evolve as much as possible. For the moment, I plan to show collections during the Haute Couture weeks within my brand, to have a more experimental approach. I would like to introduce various capsules and projects on a regular basis. With Rochas, my approach will have to be totally different. I’ll be facing a varied set of challenges, which I find extremely exciting.
What do you see as the differences between your label and the Rochas label? I intend to propose two different universes while keeping my DNA and reinventing it. Within Rochas I intend to reinterpret the brand codes that are for me the volumes and prints, codes that obviously speak to me a lot. My objective is to bring the brand a real fashion proposition and to dare to shake up the walls of this beautiful house to make it shine even more. The Rochas team is obviously much larger and the way of working is very different, and it’s exciting to work in these conditions. Within my brand, I intend to work on a human scale, to continue to develop my ideas in a more raw and playful way.
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