Louise and Park in character. “This is the first time we’re introducing Soo Joo as part of the band, and she’ll be touring with us and also developing her own project throughout being in Desire. She’s playing keyboards in ‘Zeros,’ and the next single she’ll be performing entirely herself,” Louise shares of the album Escape. For the band’s next single, Park will be performing in Korean. “She has an amazing voice,” says Louise. IDIB’s projects are notorious for their long-game release strategies, often rolling out over years instead of one square, cinematic course. “Zeros” is the first of a series of music videos to come, and Park and Louise are treating it like the passion project that it is, texting stills from Thelma and Louise and Glitter Force back and forth, virtually shopping Park’s closet for costumes (the black buckled heels kicking up sand are, of course, Chanel) and borrowing beauty notes from editorial experience.
Selfies on set. Before modeling, Park experimented with music, but her editorial trajectory, demand on designer runways, and ambassadorships with brands like Chanel and L’Oreal Paris meant delaying the inevitable. In February of 2018, Jewel had scored a Bottega Veneta campaign that resulted in a trip to New York Fashion Week where he and Louise spotted the Korean-born, So-Cal-suburb-raised supermodel. “She was DJing at a party we attended that night and playing Glass Candy and Desire,” remembers Louise of seeing Park off the runway and on the 1s and 2s. Park recalls the moment as “these two people with like, raven jet black hair” strolling up to their song. They exchanged contacts and kept in touch for Chanel’s FW 2018 Haute Couture collection, as Louise was in talks with sound designer Michel Gaubert and partner Ryan Aguilar about playing the new “Blue Girl” and “Black Walls” Chromatics tracks at the Grand Palais. “I send them all of our music ahead of it being released,” Louise explains, noting that this time she included Park, who had a front row seat, in the preview listening party in case it was useful for any Couture Week DJ sets. “I went backstage and talked to Michel and Ryan about it and I was like ‘oh my god it’s gonna be so good,’” says Park of tracks that ended up accompanying one of Karl Lagerfeld’s final shows with the house. She and Louise continued communicating, from respective east and west coasts, like pen pals via extended emails and packages of merch before deciding to collaborate officially this fall.
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